More Information = Better World for Horses

AHP Equine Industry SurveyAmerican Horse Publications Launches Fourth Equine Industry Survey, Sponsored by Zoetis
by Christine Brune | AHP Press Room |

On January 22, American Horse Publications (AHP) launched its fourth Equine Industry Survey at Horse owners who live in the United States, are 18 years of age and older, and who currently own or manage at least one horse are invited to complete the survey by April 1, 2018.
The survey, which is hosted every three years, will gauge participation trends and management practices in the U.S. equine industry, identify critical issues facing the equine industry as perceived by those who own or manage horses, and better understand issues pertaining to horse health.
The online survey is made possible by a sponsorship from Zoetis, the leading animal health company dedicated to improving equine wellness, every day. Zoetis has sponsored the survey since its inception in 2009.
“We are proud to once again sponsor the AHP Equine Industry Survey,” said Sally Amtmann, senior equine marketing manager, Zoetis. “We hope that the survey will continue to help identify successes and opportunities for improvement in the equine industry that horse owners, veterinarians and professionals can unite to resolve.”
“AHP is grateful for its partnership with Zoetis to provide ongoing and vital data on the trends in horse care, management, and welfare of horses in the U.S.,” said Christine W. Brune, AHP executive director. “We appreciate the cooperation of our members and the industry in promoting this survey and will strive to maintain or exceed responses in 2018.”
The study is anonymous; this means that no one – not even members of the research team – will be able to associate information that is given with respondents. When the survey results are tallied, only aggregated results will be presented.
Horse owners and enthusiasts are invited to promote the survey by sharing this link with horse-owner groups and individual horse owners. The more information we collect, the better we make our world for horses.
The 2018 AHP Equine Industry Survey is being conducted by American Horse Publications (AHP). Dr. C. Jill Stowe is providing consulting services for data collection and analysis to the AHP. Dr. Stowe is an associate professor of Agricultural Economics at the University of Kentucky.


American Horse Publications is dedicated to excellence in equine media through education and communication. AHP strives to be the primary source of education, resources and networking for the equine media community. We believe a proactive approach in an ever-evolving communications-driven world allows us the flexibility and opportunity to promote, support and reward excellence in equine media. For more information, please contact Chris Brune, American Horse Publications at or 386-760-7743 or visit the AHP website at
Zoetis (zō-EH-tis) is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products, genetic tests, biodevices and a range of services. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. In 2016, the company generated annual revenue of $4.9 billion with approximately 9,000 employees. For more information, visit
Contact: Chris Brune
(386) 760-7743

Share the knowledge!

Enjoy the Magic Equestrian Moments of 2017

Relive the wonderful equestrian moments of 2017 through these photos and videos of horses in freedom, training, competition, and in their natural habitat. Thank you to Arnd Bronkhorst Photography for this beautiful gift to share with Believing In Horses blog readers.

Watch the video here:

[Read more…]

Tips on Book Reviews

Fellow equine author Carly Kade produced this quick video showing readers how to review a book on Amazon. I thought it was so clever that I asked if I could share it here, and she kindly agreed.

[Read more…]

Guest Post – Days End Farm Horse Rescue

Please welcome Maryland Horse Council (MHC) Youth Correspondent, Holden Rafey, and her guest post on Days End Farm Horse Rescue (DEFHR). Days End is featured in Believing In Horses, Too, and I’ve been fortunate to get to know some of the great staff and volunteers there over the past few years. I’ve also been honored to serve as Holden’s mentor in her MHC internship for almost two years now and share with you her 19th post to the MHC’s Youth Blog discussing this tremendous organization.

Days End Farm Horse Rescue

By Holden Rafey

New Bitmap Image.bmp

Time off from school can be time spent with horses, though riding is only one of the ways to get your horse fix. Did you know you can learn about rescue horses and help with their care in spring break and summer programs? [Read more…]

A Fun, Timely, Sensitive, and Perceptive Story

blog_oct_2016 blog_oct_2016_2

By Valerie Ormond

J.B. Max Publishing, 2014

ISBN 978-0-9736330-4-7

Fiction, 246 pages

Soft Cover, Kindle

Reviewed by Margaret Evans

“Sadie felt so isolated. She couldn’t share or communicate her worry with her family. And living in a community with no other military people, no one else would understand. So she lived a life of constant secret fear which grew every day. She needed a distraction.” [Read more…]

Brave HEART – Horses Helping Military

BraveHEART_CoverI recently had the opportunity to work with the Brave HEART program on several writing projects. Brave HEART (Heroes Equine Adventure & Riding Therapy) “provides an environment where Veterans, military members, and their families come together to facilitate healing and strengthen relationships through equine interaction and outdoor activities.” A 501(c)(3) charitable organization, the Brave HEART program supports those who have served, or still serve, at the peaceful Larkspur Lane Farm setting in Hagerstown, Maryland.

While speaking with the founder and Executive Director, Laura Lane-Unsworth, we determined one of the Brave HEART projects would be a tri-fold brochure to help inform people about Brave HEART’s work. Laura was most helpful in getting me the top five points to get across, testimonials, and a general feel for the tone of the brochure. I put together the words and then enlisted the help of my talented graphic designer friend, Brittany Klein of Radiant Resolution, LLC, to display the information in a far more pleasing manner than I could. I am not a graphic designer – at all – and know the value good graphic designers bring to any visual project. [Read more…]